Three ordinary men replace beer bellies with six-packs in just 10 WEEKS

In the week where the question 'Are you beach body ready' has been making headlines for all the wrong reasons, three regular men set out on a mission to transform themselves from sluggish desk jockeys into magazine cover models.

The trio, who work at Men's Health magazine, shed fat, put on muscle, and turned their beer bellies into 6-packs in just ten weeks with a few simple changes to their lifestyle. 

But for Daniel Masoliver, features editor, Jamie Sage, art director, and James Fisher, sales executive, merely looking good without their tops off was far from being the only motivation. 

As obesity and heart disease rates among British men reach record high levels, the Men’s Health staffers know that it is more important than ever to make lifestyles choices that will ensure their long-term health. 

For Jamie, 34, getting in shape was important to him as a parent. 'With a seven-month-old boy at home, this was my last chance to get fit before becoming a "fat dad",' he said.

'I learnt that if you’re a new dad, or even an old one, it’s not too late. But you will need help.' 

Squeezing in training sessions with personal trainer James Hardy between a busy working life and looking after his newborn son, Jamie lost an impressive 12cm from his waist - more than one cm per week of training. 

Like many health-conscious men, James, 25, was already a keen gym member, but had found himself in a rut. 

'I looked after myself, but wasn’t seeing the results,' said James. 'I wanted to find out if I could be more than just your regular gym-goer, so I turned to Rich Tidmarsh at Reach Fitness. 

'I was amazed by what I could achieve, with just a few tweaks to my food and exercise habits. Ten weeks really isn’t too much to give.'

Daniel Masoliver, 29, was a 'skinny fat' cardio convert who had never lifted weights before in his life, and carried a stubborn roll of fat around his belly. 

'My trainer James Conci-Mitchell put me on a weightlifting plan so simple I was sceptical it would work,' said Daniel. 'But it did, and then some.' 

Daniel not only put on 4kg of muscle, but halved his body fat, significantly reducing his risk of heart disease.

Of course, the transformation wasn’t without sacrifice: 'Nights out with friends were necessarily dry – in every sense of the word,' said Daniel.

'But visible abs feel like just reward for all my social sacrifices.'

Speaking about the results, Men’s Health editor Toby Wiseman said: 'The physical results that the challengers have achieved is proof that truly anyone, with the right attitude, can make massive positive changes to their physiques in just 10 weeks.'

'While their transformations have been impressive, the real challenge comes now in taking on the lessons they’ve learned to maintain their newly healthy lifestyles. 

'The 10-week mark doesn’t signal the end of their challenge, but heralds the start of a healthy, sustainable new outlook.'

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