More men are going under the knife as they compete to maintain youthful appearance at work

The number of men undergoing procedures has soared, a top surgeon has revealed.

Each year the industry experiences a 10 per cent growth of male clients, with liposuction, rhinoplasty and eyelid surgery topping the list.

Australian Society of Plastic Surgery spokesperson Dr Jeremy Hunt MBBS said that men tend to have a ‘functional approach to surgery’.

 ‘It is usually related to a specific issue,’ Dr Hunt said.

‘Men as they age tend to get heavier in the eyelids, which gives the appearance of being sleepy.

‘Men tend to play a lot of contact sport in their youth, they might have nasal fractures, difficulty breathing or bent noses and they decide to address that.

‘Men, like women, have favourite fat deposit areas, which are the tummy and love handles as opposed to women being thighs.’

Love handles: More men are undergoing liposuction, and the main areas they target are the stomach

Dr Hunt said professional men in their forties and fifties were most likely to undergo procedures, but there was also a trend in younger males seeking cosmetic procedures like Botox.

‘Botox has shown a steady increase over the last 10 years in terms of consumption,’ Dr Hunt said.

‘Men contemplate botox for frown lines and squint lines, similar reasons as women.

‘The perception in business is youthful is on the cutting edge, for some men in business they try and maintain that youthful appearance.’

Botox aside, men are also open to non-surgical treatments like dermal fillers, skin care and skin resurfacing procedures like chemical peels and laser.

'I do think as an overall society we’re becoming better informed,’ Dr Hunt said.

‘We’re more health conscious and very lifestyle orientated.

‘They’re more open to discuss undergoing procedures and … for men these procedures offer an avenue to live life to the fullest.’

While the number of men seeking cosmetic procedures is on the rise, it still does not compare to the number of women going under the knife.

‘In my practise, 90 per cent of clients are female and 10 per cent are male,’ Dr Hunt said.

‘Men more often want subtle changes so it is less noticeable.’

Dr Hunt said Botox could start from $350 and rhinoplasty from $8,000. 

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