WHO: Films showing smoking should get adult rating

February 1, 2016  20:43

Films showing smoking should be given an adult rating to protect children from exposure to the “last frontier” in tobacco promotion, the World Health Organisation has said.

Hoping to highlight the issue in the run-up to the Oscars, WHO said that as countries crack down on tobacco advertising and sponsorship, cigarette companies are turning to the film industry to recruit the next generation of smokers.

In its report, Smoke-free Movies, published on Monday, WHO cites statistics claiming that 44% of all Hollywood films, and 36% of films rated for young people in 2014 contained smoking.

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