The results found that the average person would pay $307.11 for a single perfect night’s sleep. That can’t come as a surprise since Americans say, “I’m tired” a whopping 303 times a year, on average.
And with the rise of mindfulness and sleep smartphone apps, more people are willing to pay monthly subscription fees to get peace of mind before bed.
Some app fees total to over $155 per year for content that enables restful sleep, while others are up to $400 for lifetime access to calming, restful content.
Some people would even be willing to cut out alcohol (34 percent), reality TV (33 percent) and sports (26 percent), all in the name of catching shut-eye. About one in four would even give up social media or coffee.
The survey, conducted by OnePoll on behalf of ZzzQuil, also revealed one in five would give up having sex while others would forgo chocolate (24 percent) — and 18 percent would live without a cellphone all in the name of a year’s worth of sleep.
Americans are clearly sleep-deprived, since the average person only gets 6.41 hours of sleep a night and wakes up tired 120 times a year — that’s 9,600 in a lifetime.
Falling asleep can be a struggle to begin with, seeing as two in five can’t stop tossing and turning. Over one in four wake themselves up from snoring while others cannot stay asleep (37 percent) or battle restless legs syndrome (24 percent).
A lack of sleep can throw a wrench in a person’s entire day and leave them feeling less than ready. Twenty-six percent admitted they don’t feel in “peak form” if they don’t get enough rest.
One in 10 revealed not getting enough downtime leaves them feeling “barely there” and more likely to make mistakes due to lack of focus.
With all this worry surrounding sleep, it’s no wonder then that people are trying to shop their way to a restful evening.
One in five have spent money trying meditation, eye masks or essential oils, while others have tried aromatherapy lotions (15 percent), weighted blankets (15 percent), white noise machines (16 percent), podcasts (14 percent) or salt lamps (12 percent).
A spokesperson for ZzzQuil said, “In today’s hectic, 24/7 world, getting enough sleep can be a challenge. Work, family, and social activities can quickly fill up the day and make it hard to get a good night of sleep. In fact, scientific studies have shown that up to three in 10 Americans get less than six hours a sleep per night.
“That can be a real problem since sleeping less than seven hours a night can contribute to health problems, such as diabetes, heart disease and stroke, and can also lead to poor performance at work and unsafe driving, according to the National Sleep Foundation. A great night of sleep is definitely a core pillar to overall health.”
Some even shelled out the big bucks and purchased an entirely new mattress (28 percent) in the hope of sleeping soundly through the night.
A comfy bed isn’t all that’s needed to create the ideal dreamy ‘sleepscape.’ Half of Americans require a cool air temperature to get rest. Complete silence (39 percent) or darkness (38 percent), as well as extra blankets (26 percent) all made into the top five list of things people need to sleep well.
A spokesperson for ZzzQuil added, “Americans are bombarded with lots of options for tackling their sleep struggles, from fancy sound machines and space-age mattresses to wearable devices and expensive training programs. The cost of all of these options can really add up. Before spending a lot of money, Americans should consider something as simple as a quality supplement to help get them back on track.”
What Americans would do for a year of perfect sleep
Shave your head 26%
Eat only peanut butter and jelly for lunch for a year 25%
Pay $2,000 24%
Shower only once a week 22%
Walk/run 5K every other day 18%
Stub your toe every morning when you wake up 17%
Go to jail for a week 14%
Source: New York Post