Doctors have launched a new treatment which they claim can make people ‘scientifically beautiful’.

The treatment – called Facial Profiling – uses computer software which analyses the proportions of the face.  

Then, centuries-old principals of ‘geometric ratios’, which have come to define beauty, are applied to the entire face, rather than simply focusing on one area, like the lips or cheeks.  

An aesthetic surgeon then carries out various non-surgical procedures, such as dermal fillers, to make the face more symmetrical and proportionate, allegedly improving the person’s appearance.

Dr Tim Pearce, an aesthetic specialist and founder of Manchester’s SkinViva clinic, claims the technique is the first of its kind in the UK.

‘We’re performing an “artistic restoration” on someone’s face - it’s not just about giving them Botox or dermal fillers,’ Dr Pearce said.

‘A client can come in and say they’ve got frown lines and want to look better for their age.

‘Yes, you can solve the wrinkles, but there’s a whole lot of other ways to improve someone’s look, providing you’re skilled at analysing a face and performing the right treatment.

‘With cosmetic work, it’s either unnoticeable and good, or noticeable and unnatural.

‘If a client looks “done”, you’ve probably broken a geometric rule of proportion and detail.

Dr Pearce uses a computer program called Anaface, created by US firm Atama Group, to analyse his clients' faces.

He uploads photos of them to the software, which uses computer algorithms based on neo classical ideas of beauty.

While the ratios themselves aren't revealed, Anaface says it 'takes 17 data points and performs hundreds of complex geometric calculations to determine in numbers what the human eye perceives automatically.'

It then presents the exact proportions of the face - ratio of the nose width to the face width and the length of the face to the length of the nose - allowing Dr Pearce to spot improvements that could be made.

Then, he suggests the non-invasive surgical work that could be done to put the face into proportion.