The new trend – «selfies», or photographs, taken on cellular phones, - promotes the spread of the head lice. The new ardour is the reason of inprecendented in modern America growth of head lice infestation among young people, said the head of the Californian head lice removal company Nitless Noggins Marcy McQuillan.

«I see a big increase in lice among teenagers within the past year. Typically it’s younger children, because they’re at higher risk for head-to-head contact. But now, teens are sticking their heads together every day to take cell phone pics,” said Marcy.

McQuillan noted, that if earlier it was basically a problem of young children, now her clinic Nitless Noggins are increasingly attending adolescents from high schools and college students, Fox News reported citing SFist.

«Every teen I've treated, I ask about selfies, and they admit that they are taking them every day... I think parents need to be aware, that this fun might have real consequences for their children,» said McQuillan.