Eric Helms, founder and CEO of Juice Generation, fell in love with juicing and opened the first of his 11 Juice Generation stores in New York City in 1999, Fox News reports.

Now he’s written a book, The Juice Generation: 100 Recipes for Fresh Juices and Superfood Smoothies, because he wants people to start a “healthy green habit.”

“For me, the benefits are countless. I have a lot of energy all day,” Helms said. “Juicing is fantastic for your skin, your hair, your nails. [For] people that have a lot of energy drinks, this is a great way to transition to natural energy all day.”

One of the biggest myths about juicing is that it’s a luxury only for the rich.  But with just five minutes a day and 20 bucks a week, you can juice your way to health, Helms said.

“It’s really for anyone, no matter where you are. We’re not telling you that you have to be a vegan, we’re not telling you that you have to exist on juice all day,” Helms said. 

Critics argue that the human body wasn’t meant to consume so many fruits and vegetables at the same time. But Helms said juicing should be part of a balanced diet. 

Try this recipe from Juice Generation for their #1 selling drink:

Супер зеленый напиток

 2 cups kale

 1 cup spinach

 1 cup parsley

 2 leaves romaine

 3 stalks celery

 1 medium green apple

 1/4 medium cucumber

 1/4 medium lemon, peeled