An India survived a struck by lightning but died after he was covered with cow dung to treat his injuries.

Two men were hit by a lightning strike when they were in the market, Daily Mail reported. However, the villagers decided to provide “first aid” and covered one of them with cow dung, which is a traditional way of helping to cure injuries in their village.

Instead of helping the stricken man, this suffocated him and within several minutes Binod stopped breathing.

Another man was taken to hospital where he received medical aid.